Passbook Benefits
Apple’s Passbook, which is scheduled for release this fall, could change the way people store passes, cards, coupons, and tickets. Right now, only app developers or those who have iOS6 can really explore and experiment with Passbook, so many aren’t aware of the components of it that make it a great tool. Below is a list of Passbook’s benefits, both for the business and the consumer.
Passbook Benefits for Consumers
- Consolidation — passes, tickets, coupons, and cards are all in one place
- Stay organized
- No need to carry around bulky wallets
- Easy accessibility
- Geolocation capabilities
- Automatic updates to passes
- Receive push notifications regarding changes to passes
- User friendly app
- Time savings/efficiency — no need to rummage through wallets or pockets
- More features than a static, plastic card
- Stay updated with news, alerts, and deals from businesses
Passbook Benefits for Businesses
- Cost reduction — no need to print/reprint
- Efficiency at point-of-sale
- Real time updates
- Better communication with customers
- Enhanced business-consumer relationship
- Capture data analytics easier — track consumer behavior
- May increase customer loyalty through in-store loyalty offers (push messages)
- Inform clients of the latest deals within seconds
- Increase brand awareness
Read our Passbook case studies for more information on how your business could grow, and check out our Business FAQ section to understand more about how Passbook could benefit your firm.
