Many businesses today offer coupons or vouchers in the form of newspaper cutouts, advertisements handed out on the streets, or coupons that are downloaded from a website. Passbook has a unique section in its interface that allows consumers to store all their coupons and vouchers.
Mobile Marketing
Mobile marketing is another method in which businesses can attract and retain customers. Most consumers today receive coupons and tend to have it hidden away in their wallets, only to find out several months later that it has expired. For businesses, coupons have the ability to increase volume in terms sales or customers. With Passbook, your company can send coupons directly to your audience which can be stored in their phones instantaneously. The fact that coupons are now on a device in which consumers use on a constant basis, the chances of them redeeming their voucher at your outlet is greatly increased. 
No longer would you have to worry about printing and mailing costs. This method of mobile marketing is essentially costless, and with the world very much engaged in technology, newspaper clippings of coupons is becoming outdated. Easily send out coupons to a wide audience at a much more efficient and economical way.
Passbook Push Notifications
What’s more is that push notification capabilities allow for you to remind consumers of expiration dates. Most coupons are only valid for a specified period of time, and with you being able to notify customers that their coupon is about to expire allows for you to build an even deeper business-customer relationship. Many tend to forget when coupons expire, so this helpful reminder may stimulate consumer spending.
Along with all of this, geofencing allows you to send push alerts to customers within a certain location. A “5% off on all sushi!” or “Feeling thirsty? $10 cash coupon on all drinks!” could increase restaurant or outlet visitors. If your company want to host a last minute sale but doesn’t know how to spread the word efficiently, simply send an alert through Passbook and it will be received in real time. The opportunity for you to link them through this new channel could heighten revenues.
Passbook Data Analytics
The thing about traditional clip-out coupons is that it has no additional value to your business. Sure, you can keep track of the number of visitors who have redeemed their coupons, but there’s much more data you could receive from digital coupons. Demographic analysis on consumer behavior could further help you understand your market. You could monitor at what time or day each coupon was redeemed, whether it was close to the expiration date or right when they received the voucher. You could track how many coupons were redeemed and even the type of voucher that gets used the most. For example, it could be in the form of cash vouchers ($100 cash coupon), discounts (10% discount), or a purchase deal (spend $100 and get a free appetizer). These particulars could be of value to your business and help you decide on the sort of coupons to give out to attract the most patrons.
With 67% of shoppers using coupons downloaded from the Internet, it is evident that there is progression from print to virtual means of using redeeming vouchers. For businesses, the use of social media to promote products or offer deals promulgates messages in an accelerated manner. And with the introduction of Passbook, those who currently offer coupons and those who are thinking of distributing them should take advantage of Passbook’s features to further reinforce the business-consumer relationship.
Create Passbook Coupons
One website we’ve come across is called PassK.it, and there they provide your business with the system to create, distribute, and manage all types of Passbook coupons and vouchers. Passk.it appears to offer the platform that enables firms to fully integrate the use of Passbook into their line of work. On their website, those with iOS6 can download sample coupons straight to their iPhones, but we’ve provided a screenshot here for your reference anyway. For more information and advice on how your business could create Passbook coupons, we suggest signing up with PassK.it.
