Going to the gym is simple: check in with a membership card at the front counter, work out, and retrieve the card when you leave. The membership card merely serves as proof that you belong to this gym. Passbook could provide more than just a means of identification, for your benefit and your customers.
The largest obstacle is keeping customers motivated and visiting your outlet on a regular basis. With push notifications, gyms can provide the latest information on classes, updates, or news. You can customize alerts for a person, pushing them yoga or spinning class schedules for the coming week. You could even remind someone an hour in advanced that their class is about to start. Essentially, any piece of information could be sent to your customers. Never again will gym members be uninformed of class times.
Passbook Membership Card Functions
By simply scanning in with your card and scanning out when you leave, Passbook gives consumers the capability of keeping a digital log. Gym members can now keep track of how long they were at the gym and the date of their last visit. From a business perspective, the data stored within their systems opens up an array of possibilities. Tracking gym visit behavior or determining the best time to offer classes that are most popular is now much easier with all this information. What’s more, gyms can even create a “wall of fame”, with only those who’ve logged the most hours at the gym being worthy of such honor. Prizes could be given for every 20 hours spent at the gym, like a large protein shake or a free yoga class. This mini competition could motivate and offer more incentive for gym members to work out on a regular basis.
Passbook Push Notifications
Passbook’s time and location enabled settings, along with geo-fencing capabilities, allows for businesses to push alerts or notifications to their customers’ phones. Forget individually calling all your members and prompting them to renew their memberships. With push alerts, gyms can send notifications to customers 2 months, 1 month, or even 2 weeks before their memberships expire, keeping them aware and allowing for efficient membership renewal at an appropriate time.
And what about those customers who haven’t visited the gym in a while? If they happen to be walking near your gym, the location enabled settings allows you to send them an alert that could say something like this: “Care for a workout? We have clothes for you here.” You could even push discounts to them: “10% off on all boxing classes this week!” Connecting and building relationships with your customers is no longer restricted to inside your facilities. Staying in touch via push alerts keeps everyone informed of the latest developments.
Who really reads what’s on the back of their membership cards? Well, there’s not much to read — terms and regulations or an enquiry hotline. With Passbook, you could put as much information as you want. Links to updated class schedules, gym operating hours, contact numbers, information on how many hours on the treadmill is required to burn 500 calories, or simple guidelines as to how to use gym equipment can be placed on the back of a card. The amount that can be stored is boundless, and information your customers value the most could be available to them instantly.
So in the industry of gyms and fitness arenas, your business could easily transform data-less printed membership cards into a Passbook integrated card — one that could be used for such a wide spectrum of purposes that would otherwise be impossible.
We’ve stumbled across a website called PassK.it which provides the platform for businesses wanting to integrate Passbook into their operations through the creation, management, and distribution of passes. On their website, you can see sample membership cards, as well as gather more information on the platform they provide that could potentially be of use to your company. Only those with iOS6 can download sample passes into their iPhones, so we’ve included a membership card screenshot for your reference here, in case you don’t have iOS6 yet. Passk.it seems like a great starting point for companies new to Passbook and we’d suggest signing up with them to learn more on what they could offer for your firm.